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 H&M has just opened its 1000th store and is celebrating with a campaign of special offers in all H&M fashion stores in each of the company's 19 markets around Europe and North America. Store No. 1000 opened in Boulogne-sur-Mer near Lille, north-west France, on 25 August.
H&M is enjoying a rapid rate of expansion. In 2004 around 140 new stores will be added, among them stores in the new markets of Canada, which opened in the spring, and Slovenia, which will become market No. 20 in the autumn. This autumn H&M will be opening a new store every other day. Over the past three years H&M has increased the number of its stores by nearly 40 per cent, increased turnover by nearly 60 per cent and profit after tax by 150 per cent.
 Establishing stores in the best location has been an abiding principle of H&M since its inception in VsterĀs, Sweden in 1947. The company's first store outside Sweden was established in Norway in 1964, followed by a move into Denmark three years later. Expansion beyond the Nordic countries began in 1976 when H&M opened a store in the UK, followed by stores in Switzerland in 1978 and Germany in 1980.
Since then H&M has opened stores in a further 13 countries, including the USA and Spain in 2000. Last year H&M stores opened in Poland, the Czech Republic, Portugal and Italy.
Picture credits : Hennes & Mauritz
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H&M Opens 1000th Store
H & M head office is based at Regeringsgatan 48, SE-106 38 Stockholm Sweden.
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H & M Hennes Ltd (UK head office), 2nd Floor Holden House, 57 Rathbone Place, London W1T 1HE UK |
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Press +44 020 7323 2211 |
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www.hm.com |
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