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Viable Designs
Viable is a newly-formed studio of London-based designers offering fresh, intelligent, stimulating design. Their vision is to work with manufacturers, distributors and retailers to create beautiful, functional objects.


Viable, currently consisting of Magnus Long, Charles Trevelyan and Gala Wright, was conceived in mid 2005 when the three met while exhibiting individually in Milan.

The underlying principle behind Viable is to produce creative designs that are desirable and can be commercially manufactured. Each designer has had success and recognition in their own right and now collaborate and exhibit new work together, driving the standard of their own designs. Collective experience includes work for prestigious companies such as CORO, Heal's, Innermost, 2pm and twentytwentyone.

Most recently, the studio has been asked by the Design Museum to exhibit work as part of the annual Design Mart exhibition that takes place during the London Design Festival in September 2006.

Top: Petit Fleur Light
Right: Standing Hanger


essential info
Viable Designs
Viable is exhibiting at the Design Museum during the London Design Festival: 20 September 2006 - 7 January 2007.
web www.viablelondon.com

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