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The international fashion retailer agreed to provide a complete wardrobe for Madonna and her "touring family" as part of a long term agreement that includes an upcoming advertising campaign between H&M and the Material Girl.
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In addition, Madonna worked with H&M designers to create a unique track suit to wear while she's on the road. The tracksuit comes in black, white and purple and will be on offer to customers by mid-August.
In H&M's upcoming advertising campaign, the dancer Sophia chose a black shiny nylon jacket with metallic press buttons teamed with loose fit jeans. Fellow dancer Cloud wore a striped and grey melange T-shirt with jeans and a matching hat. Madonna's very chic makeup artist Gina Brooke wore a black pencil skirt with a matching couture style blouse and sky high heels. Dave the Rigger chose a plain T-shirt and denim jeans and tour production manager Chris chose a checked cotton shirt to add to his denim jeans. Madonna's manager Angela Becker selected a silk camisole and black slacks under a grey melange wool vest.
H&M's autumn collection is built around four trends: mix and match for a complete look. Retro couture inspiration - chic, coordinated, romanticism with reference from the turn of the century, Classics of the classics - British style tailoring and knitwear updated in unexpected materials and color combinations, 1980's music scene - sleek rock style.
The advertising campaign is scheduled to begin in August.
Photographer: Rankin
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H & M Style Madonna and Crew
The company's collections are created by their own designers. The spring/summer 2006 seasonal trends are romanticism inspired by the early 1900's - clean cut tailoring in light neutrals and Riviera style preppy glamour.
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